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Search results for “A/B test”
Booking.com’s Gillian Tans, the most successful CEO in online travel
10/17/2017
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10:42:02 PM
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As one of the first employees at Booking.com, Gillian Tans has witnessed its transformation from tiny website catering to Dutch holiday-makers into the world’s biggest accommodation booking site.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
Nine technology trends shaping tomorrow’s travel industry
07/28/2017
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9:12:08 AM
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Sabre Corporation has released its latest technology forecast, Sabre Labs’ 2017 Radar Report. The report evaluates an outsized impact of nine key technologies like artificial intelligence, neural interfaces and quantum computing on the travel landscape.
Travel apps need a data-centric approach to marketing
07/19/2017
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1:16:36 PM
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A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
How Expedia sees the future in sharing its technology
06/08/2017
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6:35:36 PM
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Expedia shifts its web platform to technology platform. One of its crucial steps is to develop a tool and service for chains with the help of Expedia's technology.
Thriving as a retailer is about apt “mindset”, not an issue of tech
06/11/2017
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8:37:44 AM
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The key to Chinese airlines' full retailing platform is to know customers and meet their end to end travel needs rather than just to carry passengers from point to point.
How airlines can acquire an innovation mindset?
03/24/2017
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10:16:56 AM
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Kieron Branagan, CEO of OpenJaw, a travel tech firm and subsidiary of TravelSky, reflects on innovation strategies for the airline business, based on external research as well as the company's internal efforts.
How Expedia makes Scratchpad addictive: Electrodes are the new A/B tests
03/25/2015
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4:21:10 PM
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It is well known that Expedia Inc., the online travel titan, does thousands of tests on users of its websites to find out what does, and doesn’t, work.
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